Providing data-driven strategic consulting for independent artists, bridging the gap between creative vision and market positioning.
Artist marketing and management services to help you reach your full potential in your creative career.
Articles, recommendations and more on music marketing, pop culture and entertainment.
Artist management, marketing & event consulting, fan engagement campaigns and more.
Who is behind Ivanova Entertainment?
Hi! I am the founder. My name is Anna Nikoltchev, and Ivanova is one of my middle names. Five facts about me:
I am part German, part Bulgarian, was born and raised in Strasbourg, France and have lived in Mannheim, Lausanne, Dresden, Berlin, Barcelona and Valencia. I am fluent in German, French, English and Bulgarian and am happy to converse in Spanish also. The more diverse my environment is, the more comfortable I feel!
As a teenager, I was a superfan of many pop music artists (I even cultivated fan accounts!) - which gave me valuable insights on how to foster fan engagement in creative ways. Thanks to, notably, my time in the Fan Engagement Team at Sony Music Germany, I learned the business side of these campaigns and how artists can be marketed to grow and strengthen their audience. To this day, I still actively follow pop music updates and will always make my way to the front row to see my favorite artists.
I have gathered two years of work experience in concert and festival management. I am always happy to help and advise you on how to optimize event organization for everyone.
I have often been described as a highly organized and reliable person. Punctuality, precision and efficient prioritization are words I live by, and I never take no for an answer - almost anything can be achieved through hard work and dedication.
I am now pursuing a master’s degree in Data Science and Computational Economics at the University of Basel. This will allow me to add even stronger data analysis and interpretation skills to my work.
Want to chat? Book a meeting!
Are you a musician, creative industries professional or simply curious about Ivanova? Then you’re in the right place - book a meeting with Ivanova’s founder, Anna.
Feel free to send any materials (presentation, portfolio, music...) in advance to anna@ivanovaentertainment.eu
Looking forward to getting to know you and your projects! 🌼